I love it. Somehow we're keeping our kids out of _some_ of the blast of the mass-media.
Edit, add-on note:I'm actually really bummed the Seahawks didn't win, though. I was rooting for them, even though I didn't watch the game. I remember watching their games when we lived in Seattle (ages3-6) and so I had a sentimental attachment to them as a team... ah, well. Maybe they'll win it next year!